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Ways to Attract Visitors

The best Internet based marketing will involve interactions that take place on your web site. And these interactions cannot take place until someone visits your site. So proactively, and constantly bringing traffic in becomes the underlying engine of successful e-marketing.   Yes, we could hope that our site will show up on a search engine somewhere, and that this would drive sufficient traffic to sustain a marketing program. We might also be struck by a peace of returning space debris. The odds are about the same.  Common sense and experience shows that there are three primary ways to accomplish this:

Give people a good reason to visit your website:

• Content
  Provide unique, helpful, and ideally, hard-to-find- anywhere-else information.
• Survey
  Conduct a survey and offer to share the results with participants.
•  Contest/Prize Drawing
  Everyone loves the chance to win something. It doesn't have to be a trip to Hawaii.
• Features
  Special content on a particular area of expertise; updated/added to regularly. (e.g. Monthly Time Management Tips).
• Resources
  A links page, a directory of professional associations, a conversion table, special clip art... what else?
• Help/Advice
  Solicit problems/questions in your area of expertise. Post your answers to the most common ones.
• Humor/Quotes
  Collect stuff that would appeal to your particular audience. Post in a "Stress Release" section.

• Stationary
  Be sure that every bit of your stationary (including your envelopes) prominently displays your  URL WEBSITE ADDRESS
• Special cards
  If you intend to make lots of contacts through your site you might print a business card just for your site.
• Mailing
  Why not do a mailing to your postal list announcing your web site or some new content, or feature, etc.?
• Links/partnerships
  Exchanging links and/or developing alliances with kindred sites naturally widens your reach.
• Mention
  When you lecture, speak, or make presentations ALWAYS mention your site (at least three times). Mention your URL in your voice mail announcement.
• Migrate from print
  Regard all of your print communications -- brochures, etc. -- as migrating (and thus leading your audience) to your site.
• Banners
  Advertising banners work, but barely; so monitoring their effectiveness is essential.

  Create a natural impetus for them to return.

• Usefulness
  If your site has unique, useful information visitors are more likely to bookmark it. Suggest they do.
• Contests
  Monthly drawings (say for a signed copy of your latest book/cd/video) might encourage visitors keep coming back.
• Features
  Use monthly tips to keep traffic flowing. (The archive of these tips can become a book in the process.)
• Forums
  Threaded discussions on hot topics, particularly if they are moderated, generate return visits.
• E-letters
  An informative e-letter (like this one) provides the impetus and means to revisit.
• Give them reasons
  Constantly review and refresh your content using the seven guides in section one.
• Invite them
  Constantly review and refresh the ways you let people know about your site using the seven guides in section two.